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Research found that 99.9% of all those who go on-line to find something use one of these top search engines. It is these top search engines we will discuss in detail here. This doesn't mean the others are not important. In fact the more search engines you are on the better chance you have of someone finding you because all these search engines present results and rank results in different ways.
You may notice AOL, MSN, Excite, Webcrawler and other search engine names you are familiar with are not one of the search engines we list here. That's because these search engines don't actually have their own database. They fetch results from the major players like Yahoo! Web, Google, DMOZ (The ODP) and one or two other players.
If your Web site is not found among the first 100 results of a search engine query then the odds of your Web site being found are close to non-existent. Why? Most search engines only display the first 10 or 20 results to the keywords used to find something. When was the last time you clicked on "Next Ten" more than 3 or 4 times to find a Web site that contains the information you were looking for?
Let's face it, most humans are impatient. We want our information now! This section covers some of the major elements to consider when trying to get your Web site listed or indexed towards the top of any major search engine.
The higher their income, the more likely online individuals are to shop or retrieve product information online.
With a projected 1 billion people using the Internet worldwide by 2005 and a promising $5 trillion in Internet commerce, companies that find creative and global ways to be seen by their potential customers will win. It is very important these people find your Web site and that is what we hope to help you accomplish here.
Search Engines:
Now that we know how important it is to be listed in the major search engines, we need to discuss how this is done.
Basically there are two types of search engines, Robots and Search Directories:
Robots are programs that traverse the Web automatically. Some people call them Web Wanderers, Crawlers, or Spiders. If any of you have tried listing your Web site with search engines you may have found that most only want one thing, your Web address or URL. Most Spiders will then visit your URL to grab the information about your Web site that it needs in order to add your page or site to their index.
Search Directories such as Yahoo! index Web pages differently. Rather than having a Spider visit your Web site, Yahoo! requests that you supply them with the information yourself. After you submit to Yahoo!, they claim to manually view your Web site and decide whether or not to include you in their index. Those of you who own your OWN domain name may find yourself listed within 6 months. Those of you without your own domain name may not be listed at all.
Every search engine is different in what information it deems useful and pertinent to your Web site and none of them have an obligation to index you. This is the reason why you should know as much as possible about each search engine before submitting. What you know ahead of time could mean the difference between being found among the top 100 and not being found at all. The proceeding pages in this section will discuss these major search engines in detail.
Search Engine Relationship Chart:
Below you will find a very useful search engine relationship table that goes through each search engine and shows who the owner is, who powers the engine, where they get their results (main, paid and PPC).
Search Engine Relationship ChartBelow you will find a very useful search engine relationship table that goes through each search engine and shows who the owner is, who powers the engine, where they get their results (main, paid and PPC).
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AlexaOne of the biggest things we hope you notice above is that Yahoo! is the dominant provider and owner. Not only do they own some of the top portals, but they also power many other sites. In addition they own Overture and as you can see from the Paid Results above, Overture is the dominant one here as well. PPC results are mostly powered by Google.
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