If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic and your online profits. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.
It doesn`t matter if you have a killer product or a fantastically designed website, if people don`t know that you exist, it doesn`t matter, and you are not going to make it big. Worse of all, you business could just get killed.
To help you out in generating more traffic for your site, here are some surefire ways to increase your traffic
***Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
***Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
***Motivate your customer to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
***When selling products online, use simple payment and shipment methods to make your customer`s experience fast and easy. When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
***Invest in good advertising with search engines. Google`s Adwords and Yahoo`s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money.
***Exchange or Trade Links with other sites. With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
***Use Viral Marketing. Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company`s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
***Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
***Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. Search and use proper keywords or keyword phrases for your sites content. Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
***Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
***Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a "Contact Us" link on each page.
***Write Articles that can lead traffic to your site. Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
***Join forums and online communities. Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
***Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc. If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ˜opt out" of the mailings, be sure you honor their request and take them off the mailing list.
Generating traffic is not an easy task. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. But if done successfully this could open up a Pandora's Box of possibilities.
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Copyright © Anne-Marie Ronsen
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