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Tuesday, April 29, 2008

Increase Search Engine Ranking and Website Traffic

To be able to achieve success in the World Wide Web, you need traffic. Traffic, as has been said many times, is the lifeblood of any website. Without traffic, you can never achieve any profit in cyberspace.

Here are some tactics you will want to utilize:

* Article marketing. Article marketing refers to the writing of articles and the submission of the same to the many article directories in the World Wide Web. With every article submission, you are allowed to include your resource box.

Your resource box can contain a link to your website. Your articles can be republished elsewhere provided that your resource box can be kept intact. This is by far the best way to increase your link popularity. Webmasters are always on the lookout for fresh content, and the article directories are the first places they check out for the same. You have to do this regularly, however. You have to submit an article at least twice a week, more on the first two weeks once your website is published.

* Invest on quality and unique content for your web pages. It is mandatory that you provide compelling, interesting, informative and original content for your web pages. You can find out free premium content at: http://www.ibestof.com

* Post a "how to" article at www.wikihow.com. This website is a subsidiary of Wikipedia, so you know it has the muscles to catapult it to great web prominence. Now, once your write a how to article, you can add your own website in the external links section. Your "how to" article, of course, should be relevant to the subject of your website. However, you have to check your entry from time to time, since Wikihow pages employ a creative commons license, meaning, anyone can add to or alter what you have written. If someone was devious enough to alter your link, simply log in and add your link once more. This strategy is known to generate thousands of hits, owing to the fact that a lot of people are subscribed to feeds generated by WikiHow.

* Write and submit press releases. Submitting a press release to a number of news wires in the World Wide Web, on the other hand, is something that not every internet marketer is availing of. As such, this avenue is much like article marketing during its heyday. All you have to do is to write a press release that is less than 750 words and submit the same to a news wire site like www.prweb.com. Your press release should contain newsworthy information, which should stick to answering the who, what, where, when and why of a particular event. Press releases get picked up by several publishers, both online and offline. You'll be surprised by the amount of traffic one good press release will generate for your website.

* Create a blog at www.blogger.com. Choose the default hosting option, that is, allow Blogger to host your blog. Make sure that your blog would link to your main website, either as a mention in your posts, or as a fixed link on your menu bar.

* Blog and ping. There are many blog services that are offered for free. Blogspot is perhaps the most popular of them. All you have to do is to create a blog relevant to the subject of your website. Thereafter, you can include your link in each entry you will post. You can also get the RSS feed of your blog and enroll it with your Yahoo and MSN account. Simply type in the RSS feed address to your account at www.my.yahoo.com and www.my.msn.co . Then, with every entry you publish, ping the same over at www.pingomatic.com. This way, you'd be able to alert the search engine spiders of both MSN and Yahoo.

* Advertise at Froogle. If you're selling a product over the internet, Froogle is a channel that you should learn how to exploit. Froogle is a division of Google. It's actually Google's search engine for online consumers. The service is relatively new, but with Google's engine behind the same, we can all rest assured that in a few months' time, Froogle will be a byword in every internet-using household all around the world.

* MySpace. Many of you are familiar with MySpace as an online dating website, or a social networking site as it calls itself. But did you know about the marketing potentials that are slowly being discovered with MySpace's 45,000,000 subscribers? Simply create an account that will look "cool" to your target audience. Then invite people to add you as their "friend." With some effort, you can immediately gain 1,000 new friends per week.

* eBay - a great way to INSTANTLY establish web presence. Selling an information product? Since eBay pages rank well in Google search results, create an account with the auction site (if you still don't have one). Then offer an eBook or a special report you'd otherwise offer for free. Sell it for a cent. Now you might wonder who'd buy the product for a cent when they can get it from your website for free. Here's the clincher. Ebay members are always on the lookout for one cent products. They're not really after the product, they're after the feedback. (Just make sure that your eBay sales page is populated with the right keywords.)

* Buy space from websites with a page rank of 4 or higher. Higher ranked websites will give you the best chance to give a boost to your own website's page rank. They may cost more, but you'll be spending anyway so might as well spend for the best possible option. There are quite a number of online businessmen who have made a living by creating websites, increasing their page ranks, and offering valuable real estate for other webmasters who wish to advertise their links.

* Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission (i.e. http://www.WebDirectoryBank.com ). Do not engage an automated submission service. Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high.

* Forum marketing. There are sure to be some forums devoted to the subject of your website. Find these forums and create an account with each of them. Once you're a member in those forums, include a link to your website in the signature box that would be provided for. Your signature box will appear in every post you will make. The trick here is to publish as many significant posts as you could. Each post will serve as a link to your main website, and would improve its link popularity. There is bound to be a forum that is relevant to the subject of your website. And most forums allow its users signature boxes where they can include their website links. These signature boxes will appear in every post you will make, and as such, are excellent tools to increase your link popularity.

Amazing strategies, aren't they?

And what's best is that you're one of the first people to know about them. So use them well and get the head start on your competition!

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