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Tuesday, April 29, 2008

SEO and High Rankings are Important

A high ranking in the most popular search engines is the dream of every business owner. After all, without a steady flow of visitors to your website, how are you going to earn your fortune? If nobody sees your website, then nobody is going to know what you have to offer.


It's just like a store down town. The ones on the busiest streets get the most business. The mom and pop operation stuck away in a corner someplace, or down an untraveled road gets very little business, because it isn't seen by many. They usually get just enough customers to eek out a living. And for some that's all they want to do, and that's fine. To each his own. But if you want to make a fortune (which is what most entrepreneurs want to do) then you have to get on a busy street.

Take yourself as an example. When you do a search from your favorite search engine, how far out of the way do you really go to find what you are looking for? Or in other words, how many pages will you scroll through to find the website that has the information you are looking for? Believe it or not, the majority of people don't go beyond page two. And I am one of the majorities. If I ever do go past page two, then I am just scrolling haphazardly, waiting for something to jump out and catch my eye.

First two pages one on the other hand, is a different story. I scroll slowly, reading carefully, and almost always click on the top ten beginning at number one. And if I find what I am looking for on the third one down, that is usually as far as I go. And it's that way for most people. So you can see why a high ranking, especially the number one position, is the most coveted place to be on the internet.

A high ranking is better than any other method of advertising there is. Statistics have repeatedly shown that up to 80% of your visitors will find your web site via the search engines.

How to get on Top?

Although most want to get a top position, not everyone will put in the needed effort to get there. And that gives us an advantage. Even though our competition is in the millions, or so it seems, it really isn't that competitive.

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In the ever-evolving world of search engine optimization, strategy is crucial in achieving and maintaining top search engine positioning. Therefore, search engine optimization (SEO) is a must for every website which is online.

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SEO Maintenance

A search engine optimization (SEO) maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.

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