1 google ad is better than placing 3, and you get paid more per every click. Is it true? because with one ad typically the highest paying advertisers are shown. When you run more ads you start to display lower paying advertisers resulting in a lower value click. more things effect it besides just 1 ad or 3. For instance if your in a consistently high paying niche like "Mortgages" the extra advertisers pulled on to the page by having more ads are still going to be paying a high click price.
Also tracking ads by channels will help determine if it gets enough clicks to leave on the page or not. I've tweaked sites where a footer ad unit was lucky to get a click all month, so dropping it did have a positive effect on earnings.
I think it all ends up being the same.
With one ad:
On one day, you get 10 clicks, and $3.00 (higher paying clicks)
With three ads:
On one day, you get 30 clicks (more advertisements), and $3.00
If that was the case though people would put only the 1 advert on their website as you dont really want adverts flying around everywhere!
0 comments:
Post a Comment